donderdag, juni 19, 2003
Benetton has a new general director. But don't expect to see a return to those shock ads. A 1999 campaign that featured death-row inmates staring out from their prison cells sparked a public outcry in the U.S. and prompted retailer Sears, Roebuck & Co. to cancel a multimillion-dollar contract to sell Benetton's clothes in 800 of its department stores. The controversy led Luciano Benetton to fire his longtime friend, photographer Oliviero Toscani. The company's current campaign, promoting racial harmony, isn't working either. Globalization has made the message almost trite. Maybe the next ads will actually show Benetton clothes. Now that would be a shock.
Bron: BusinessWeek.
Bron: BusinessWeek.
# posted by Jan-Edward : 09:53
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